The Brown Z, holding it's own, both rugged and mysterious, while retaining a timeless classic identity. In monochrome, subtly reflecting shades of brown, underlined by a futuristic solid stainless steel band and original LED backlighting for ultimate night vision.

Electricity keeps the world moving. The Electricianz is on a mission to put that energy in the spotlight. We combine watchmaking techniques with bold colors and patterns for a line of watches that is both creative and reliable.

Light was conceived of as an integral part of the design: this is why 5 LED backlight the hour ring, giving it a spectacular look in the night-time.

The Electricianz is about bringing top quality driven by Swiss know-how in watch-design and technology, at an unprecedented price-point. Behind our streamlined design, the watch comprises more than 50 pieces, assembled with care.